About us

HardWear Style is a Bronx NYC-based, Black-owned luxury lifestyle brand founded by K Tyson Perez, a noted fashion stylist and former magazine editor. With roots at Parson’s School of Design in NYC, Tyson’s 20 year fashion journey led him to launch his brand in 2012. Starting with a unique baseball cap embellished with vintage hardware sourced from a local store on the upper east side, HardWear Style has evolved into a full collection of style-forward handmade hats and limited premium apparel. Crafted from the finest leathers and premium fabrics, each piece embodies sophistication and style. At HardWear Style, our motto is simple yet powerful: Style Hard or Stay Home!